How the brain works. Sources of motivation
How to push through fears and self - doubt
How to change your surroundings and grow
How to set goals to achieve them
A list of useful bloggers to follow
Module 2: Time Management
What prevents you from using your time effectively
How to manage your time effectively
Module 3. The workplace. Stuff, accessories, materials
How to create a work place and photo zone
What kind of lighting is necessary for a makeup artist?
2. Links to suppliers, stores
Module 4. Promoting and maintaining your Instagram account.
What the nickname, avatar, and profile header should be
What should be included in your highlights
What types of content there are
What are the rules and peculiarities of create stories and
lives
How to protect your profile from hacking
2. 25 unique selling proposition ideas guide
3. 100+ icons for highlights
Module 5. Finding models and working with them
Why portfolios are created only with models’ photos
Why you should work with models only for free
How to create content for a month with only one model
Basic principles of working with models
Module 6. Basics of makeup artists, types of makeup, skin types (basic module on makeup)
What skin types there are
Basics of makeup artists' work
Basic principles of makeup application
Make Up Trends by Ekaterina Monroe
How to choose a makeup for a client
Module 7. Working with clients. Brides
How to properly make an appointment for a client
The main rules of work with clients
What to talk about and not to talk about with a client
What a client must be always asked about
Why a personal brand is so important
What are the steps to building a personal brand
Who your target audience is
30+ ideas for a makeup photoshoot
How to develop your personal brand
Module 8. Photography and retouching
How to liberate the client \ model for taking a beautiful photo
How to take good pictures on the phone
How to protect copyrights on your work
What are the best angles to use in makeup photo
100+ ready-made presets for photos
What are the necessary applications for retouching and
video editing
What positioning is necessary for your audience
Module 10. Promotion. Targeted advertising
What are the paid and free ways of promotion?
On what principles does advertising work?
How to set up a targeted ad
How to create a link on WhatsApp with an automated message
20+ ready-made mockups for targeting ads
How to analyze the results of targeting and understand
what ads are effective and what are not
What is the recommendation system and how to use it
What principles are used for sales
What a makeup artist sells on the Internet
How to set prices for makeup and how to raise them
How to communicate with clients so that it leads to his
appointment
What to do if the client doesn't answer
How to manage word of mouth